One thing about pay per call that you have to know of is the fact that it is a company that offers a platform for pay per call marketing campaigns that are created upon the interaction between the advertiser and the publisher as well. Furthermore, it has been said as well that pay per call network are the ones that take the responsibility of facilitating the ability of a publisher to drive phone calls that are relevant and qualified as well from an interested customer towards the appropriate advertiser. Not only that, you have to know that pay per call network also carries with them a system that is used for the purpose of receiving phone calls from customers, qualifying those phone calls and routing them to the right and suitable advertiser.
There are other things that you must get familiar with regards to pay per call network such as how the campaigns they have are done by advertisers who are looking forward to receiving calls from customers that are interested. On the side of advertisers, they will get the help of pay per call network since they knew that these companies are the ones who have the ability of facilitating any dealings with relevant publishers. Once the campaign is already on the brink of being created, the publishers handling them will apply to promote them and they will do some negotiations with the pay per call network so that the characteristics of a qualified phone call will be determined and also, for the cost of each call granted will be assessed. Talking about characteristics of a qualified phone call, they actually have several criteria like the hours the call was received, the length of the call, whether or not the call received was converted into a sale, where the call came from and other criteria that can be agreed upon.
If it so happen that there is already an agreement to the terms of the campaign itself, the publisher (or publishers if the marketing campaign is utilizing more than one of them) will get phone numbers that are unique and trackable which are assigned by the pay per call network themselves. After that, what publishers often do next is that they will promote these numbers all around the different channels and platforms for advertising. Speaking of advertising channels, one thing that you should know about this is that they are pertaining to any platform that enables customer to come into close contact with information they wish to act upon and these platforms are radio, websites, billboards, print media, direct mail, television and a whole lot more. All these and more are the things you have to know regarding pay per call network.